chloe yung-yi chang

Founded and built an art-tech ecosystem connecting physical artwork identity, digital infrastructure, artist business tools and audience engagement — from patented hardware through to the software and AI layers around it.

From Inner Calling to a Thriving Art Career

A practical workbook guiding artists to clarify their calling, build market value and create a sustainable art career.

Designed and built the full acquisition funnel around it: a quiz that segments artists by archetype and routes them to print-on-demand fulfilment, with integrated payments, email automation and conversion analytics.

A design background spanning visual communication, brand and packaging, exhibition design and digital product design. Today the focus is translating complex art-market and technology problems into intuitive physical and digital experiences.

• Product strategy & concept development
• UX/UI & interaction design
• User journey & information architecture
• Service & experience design
• Physical–digital product design & prototyping
• Visual identity & communication
• Cross-functional product development
• Adobe Photoshop / Illustrator / InDesign

Gallery / Exhibition Assistant

Supported exhibition preparation, artwork installation, catalogue research and auction-related research and documentation.

Exhibition Coordinator — Curatorial & Design Support

Coordinated international artists, exhibition installation, VIP logistics, sponsorship, communications and exhibition-related visual materials.

Marketing & Public Relations

Worked across integrated marketing, digital communication, cultural projects and large-scale event development.

Doctoral Researcher — Contemporary Art Market

Research on transparency, trust and observability in contemporary art markets, examining how institutional and informational infrastructures shape art-market decision-making.